Take your awareness and growth campaign strategies to new heights.
Running a business in uncertain times is stressful enough. Add in the pressure to stay relevant, or dare we say grow, in a super competitive market. How can you quickly, confidently, and affordably get a message to market that makes your prospects say, "I NEED THIS"?
Campaign LaunchPad takes the stress and guesswork out of campaign planning with powerful messaging, brand identity, and proven marketing strategies. It’s part marketing science and creative magic blended with a determination to deliver campaigns that captivate your customers and inspire them to take action.
We needed to launch a new brand campaign in a short amount of time. We chose Ariana and Leanne due to their domain expertise in B2B branding, messaging, and marketing. From initial messaging to final campaign deliverables, They were creative, responsive, and overall easy to work with. We quickly got our message to the market and have seen impressive results. I would love to work with them on future campaigns and recommend them for your next marketing endeavor.
Samantha Downing
Fpormer Vice President Marketing, EXL Health
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targeted messaging
Let's craft messaging that demands your market's attention
Accelerated Lead Gen
Meet buyers where they are and get to "yes" faster
Pipeline growth
Add qualified leads to your pipeline to improve sales conversion rates
Increased revenue
Turn opportunities into customers with content that speaks to buying teams
And the countdown starts...
Mission Control
The first step in your growth journey is creating your messaging strategy. It's the "North Star" that keeps you and your team on course. Tailored messaging guides all of your marketing moves, connecting your solution to what matters most to your customers.
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Session 1 - Company Discovery: Roll up your sleeves and clearly define your business so your market understands the who, what, where, when, and why of what you do.
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Session 2 - Message Mapping: Get clear on your most important value message and find the “hook” to attract buyers.
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Session 3 - Brand evaluation: Explore how you're presenting your brand in the market compared to your competitors and get recommendations on how to stand out in the crowd.
Upon completing this mission, you’ll clearly understand your company’s best marketing hook and strategies to make some noise in the market. You'll receive a Mission Control Guide customized for your business.
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Messaging brief
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Brand strategy
With a solid plan in place, you decide just how aggressively you want to go after the market. Choose from our standard packages or a custom package designed to meet the unique needs of your business.
The Booster
Acquire customers with a campaign strategy and assets
Ideal for established businesses looking to upsell existing
customers or capture net-new business.
Estimated timeline to launch* – 6 weeks
Everything from The Launcher Package
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Campaign landing page
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8 external emails
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8 social tiles
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8 Google Ads
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Pitch deck (Up to 10 slides)
Plus:
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Copy and design for 5 web pages to show off your new messaging
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2 SEO focused blogs
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4 additional external emails
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8 additional social tiles
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8 additional Google ads
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4 digital ads
The Accelerator
Capture new business with a full-on plan of attack
Ideal for businesses with aggressive growth goals.
Estimated timeline to launch* – 12 weeks
Everything from The Launcher Package
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Campaign landing page
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8 external emails
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8 social tiles
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8 Google Ads
And The Booster Package:
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Copy and design of 5 web pages
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2 SEO focused blogs
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4 additional external emails
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8 additional social tiles
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8 additional Google ads
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4 digital ads
Plus:
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5 additional web pages
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3 custom value propositions by customer segment
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3 sales/competitor battlecards
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8 additional social tiles
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2 additional blogs
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Overview Brochure
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Overview/Explainer Video
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Ongoing campaign strategy recommendations
The Sky's the Limit
Elevate your business growth by choosing from a range of supplementary services that seamlessly complement your base package.
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Brand development
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Campaign measurement & analytics
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Buyer personas
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Powerpoint development & design
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SEO
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Social media management (paid and organic)
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Digital ads
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Presentation coaching
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Message testing (focus groups)
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Collateral design
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Video scripts and production
Meet Your Crew
Leanne Atencio
Vitals Branding & Marketing
Leanne brings creative concepts to life through breakthrough branding and can't-ignore marketing strategies. For over 25 years she has worn a lot of marketing and creative hats including, messaging, lead generation, creative concepting, design, copy, and video.
Ariana Nikitas
Crystal Clear Communications
Ariana focuses on helping organizations get the right message to the right audience in the right format. She has worked in all areas of communications and marketing for more than 20 years at a variety of companies—from established organizations to technology startups.
